![Once again, Etsy's layoffs come as no surprise | TechCrunch](https://viagriyvik.com/wp-content/uploads/2023/12/Once-again-Etsy039s-layoffs-come-as-no-surprise-TechCrunch.jpg)
Junkification and fierce competition paint a tough path ahead
![](https://techcrunch.com/wp-content/uploads/2023/03/GettyImages-1240165689.jpg?w=600)
Remember when we wrote that Spotify’s latest layoffs make sense? Well, we feel the same about Etsy’s announcement that it would lay off 11% of its workforce.
This is not us being callous with employees affected by these layoffs, or making excuses for what led the NASDAQ-listed marketplace to that point and what could perhaps have been prevented. We are just saying that this isn’t much of a surprise.
The Exchange explores startups, markets and money.
Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday.
The company’s fourth-quarter guidance was already a tell; it has now updated it further, telling investors to expect its “gross merchandise sales to decline between 1% and 2% during the period from the year-ago quarter and revenue to increase between 2% and 3%,” CNBC reported.
But more than quantitative, Etsy’s challenge is qualitative.